US retailer Target launches 2nd edition of Fall Designer collection

US’ Target has announced the second edition of The Fall Designer collection, featuring three limited-time-only design partners: Kika Vargas, La Ligne and Sergio Hudson. The collection, which features more than 100 apparel and accessories items, reflects each designer’s bold creative vision and arrives just in time for the fall fashion season.

The Fall Designer collection features diverse and female-founded brands and will be available on Target’s website and in select Target stores beginning October 9, 2022, while supplies last. The Fall Designer collection features modern, cold-weather dressing and layering essentials that can be worn for seasons to come, while reflecting Target’s commitment to inclusivity, ranging in size from XXS-4X. And for ease, guests can shop the collection via Target’s convenient same-day pickup options, including Order Pickup and Drive Up, the company said in a press release.

Sergio Hudson for Target features matching sets, dresses and coats, with a modern take on the most classic silhouettes, immaculate tailoring and a minimal aesthetic. La Ligne features versatile style staples, such as sweaters, pants and dresses, designed in the brand’s iconic stripes that are sure to make a statement for years to come. Kika Vargas  boasts vibrant and feminine layering pieces including dresses, tops, skirts, and bottoms that are rooted in structure, volume and everyday wearability — making getting dressed feel like an art.

“One of the reasons guests love shopping at Target is because of our focus on style – and our ability to deliver that style at incredibly affordable prices. Our newest collaboration with Kika Vargas, La Ligne and Sergio Hudson is a celebration of style, and we know our guests will love this collection of trend-forward pieces that reflect each designer’s distinct, diverse perspective on fashion,” Jill Sando, executive vice president and chief merchandising officer, Target, said.

“I love to style all women and pull inspiration from many different eras. My approach is modern yet rooted in timeless trends and working with Target has allowed me to really let my creativity shine. I started this collection with patterns like houndstooth — a print popular in the ’80s and ’90s — and finished it off with multiple monochromatic looks, providing women with endless chic style options this fall,” Hudson said.

“Growing up around art and architecture really shaped who I am as a designer, and it continues to influence all my hand-drawn prints and structured silhouettes to this day. When it came to designing my collection for Target, I wanted to include styles core to the brand and prints that represent the vibrancy of my Colombian heritage, while keeping function and femininity in mind. I have always been drawn to experimenting with volume and shapes, so it was important my assortment empowered Target guests to do so as well,” Vargas said.

Fibre2Fashion News Desk (GK)