US’ Kardashian-owned Skims to get 2022 CFDA Innovation Award

Kim Kardashian’s clothing brand Skims has been awarded the inaugural Innovation Award by Amazon Fashion at the 2022 Council of Fashion Designers of America (CFDA) Fashion Awards. The brand, which offers underwear, loungewear, and shapewear, was recognised for innovating, expanding its selection, and introducing new categories with inclusive styles at accessible price points.

Skims co-founder and creative director Kim Kardashian, co-founder and CEO Jens Grede, and founding partner and chief product officer Emma Grede will accept the award at this year’s CFDA Fashion Awards ceremony on November 7, according to a press release.

“The Innovation Award is an opportunity for Amazon Fashion to honour the visionaries who have been instrumental in evolving the industry and shaping how customers are shopping for fashion,” said Muge Erdirik Dogan, president of Amazon Fashion. “This year we’re excited to not only unveil our newly established Innovation Award with the CFDA, but to also present the award to Skims. Similar to how we work at Amazon Fashion, Skims works backward from the customers’ latent needs to innovate on their behalf and provide the solutions they’re seeking, to make shopping easier and more delightful. We look forward to this year’s CFDA Fashion Awards and to continue our joint mission with the CFDA to champion American talent.”

“Skims is delighted to be recognised as the first-ever recipient of the Innovation Award presented by Amazon Fashion. Thank you to the CFDA and Amazon Fashion for acknowledging our efforts in the industry as we continue to innovate to find solutions for all customers,” Kardashian, Grede, and Grede said in a joint statement from Skims.

The 2022 CFDA Fashion Awards in Partnership with Amazon Fashion will take place on Monday, November 7, at Cipriani South Street at Casa Cipriani in Manhattan.

To mark the CFDA’s 60th anniversary, the awards will be co-hosted by CFDA members Joseph Altuzarra, Gabriela Hearst, Aurora James, Lazaro Hernandez, and Jack McCollough, added the release.

The Innovation Award presented by Amazon Fashion is an opportunity to recognise a fashion visionary, leading with technology and innovation in branding/marketing, social media, customer engagement, performance, or product development, that shapes how customers are shopping for fashion.

Fibre2Fashion News Desk (NB)