UK’s Burberry hires designer Daniel Lee as new CCO

British fashion house Burberry has appointed Daniel Lee as chief creative officer (CCO). Lee will join Burberry on October 3, 2022. He will be based at Burberry’s headquarters in London and report to chief executive officer, Jonathan Akeroyd.

Born and raised in Bradford, England, Lee is an award-winning designer. From 2018 to 2021, Daniel served as creative director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand. He was previously director of ready-to-wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga, and Donna Karan.

In his new role, Daniel will oversee all Burberry collections. He will present his debut runway collection at London Fashion Week in February 2023, according to a press release by Burberry.

“I am delighted that Daniel is joining Burberry as our new chief creative officer. Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry. I am excited about working closely with him and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams,” commented CEO Jonathan Akeroyd.

“I am honoured to join Burberry as chief creative officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me,” said Daniel Lee.

Fibre2Fashion News Desk (NB)