Liverpool FC & Meta collaborate to create LFC digital apparel

Liverpool FC has become a premier league club to launch its virtual merchandise on the Meta Avatars store. Reds fans can now customise their own digital avatars in official club colours with this unique collection on Meta’s platforms, which include Facebook and Instagram. Liverpool Football Club is a professional football club based in Liverpool, England.

Supporters have the options of digitally decking out their avatars in the bold home kit or the iridescent, multi-coloured away strip from the 2022-23 season, as well as Liverpool FC’s own-label lifestyle collection. The Meta Avatars store features digital outfits from global brands offering a unique way to create a digital version of yourself and express your personality online, Liverpool FC said in a press release.

“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars. Having a digital connection to the club that our fans adore – whether they’re here, near or far – is so important and helps to bring our global family closer together when physical connections aren’t always possible. We have more than 70 million global supporters following our Facebook and Instagram channels, and we’re really looking forward to seeing many of those avatars change and don our iconic kit or lifestyle apparel,” Drew Crisp, SVP for digital at Liverpool Football Club, said.

Fibre2Fashion News Desk (GK)